Sport-inspired Walking Aid

2 - During a brainstorming and showing the concept that was behind his origin, which is the freedom of movement, it was established that the product should resemble sports equipment.

Sport-inspired Walking Aid

3 - To achieve the desired image, the product was developed in red, a colour that is associated with warmth and physical activity.

Sport-inspired Walking Aid

4 - The frame itself is one unique element with hidden joints to communicate movement and suggest a shape without angles. The wheels with four spokes in a bow shape suggest movement and velocity, even when standing still.

Materialized Design Christmas Tree

5 - The goal was to create an element in the booth to demonstrate the cooperative work between members and show their identities and innovative capacity.

Materialized Design Christmas Tree

6 - Taking as inspiration the Christmas season, the option was to combine the products from the companies and use it as raw material to build one “tree”. It was intended by the shape and materials used to create a new concept of this Christmas symbol.

Materialized Design Christmas Tree

7 - However, when it came to implementation, there was a delay in the availability of materials, so it was necessary to adjust inventories to the project.

Materialized Design Christmas Tree

8 - A concrete block (Somague), forms the basis, which received inside a motor (Somague) to make the tree rotate when someone approaches the motion sensor (EFAPEL). The structure itself is made of Aluminium (Extrusal), and at the end of the "branches", the decorative elements such as mortar balls (Weber) and lamps (EEE) were applied.